Expedia Group: Partner Web
Landing pages, articles, case studies, and reports were created for the Expedia Group partner website to support product launches, integrated campaigns, seasonal sales, and marketing initiatives. Challenges included balancing long form copy, data viz, and aspirational images in a way that increased engagement and capture rates.
Inclusive Travel Report
Over 2800 respondents participated in an in-depth study about their experiences as under-served travelers. The results from detailed surveys, focus-groups, and interviews were used to created a 36-page travel report with supporting data viz, landing page, blog post, and digital assets.
Building Travel Business with TAAP
Expedia TAAP is a product within Expedia B2B that focuses on the surging travel advisor business by providing dedicated platforms, tools, and traveler data. Blog posts and landing pages promote the release of insight reports, sales, and seasonal initiatives.
The Future of Business Travel Report
Over 200 decision makers at travel management companies across 10 countries were surveyed to share their input on the challenges and opportunities in the future of business travel.